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How to Successfully Complete an Associate Advocacy Mission on Mobee
At Mobee, we often give our Bees (you!) unique opportunities to engage with store associates in a way that helps uncover valuable insights for brands. One of these mission types is an “Advocacy” mission, where you’ll interact directly with a store associate to understand their recommendations. In these missions, you’re undercover, posing as a regular shopper with specific needs or interests. Let’s dive into the best practices for completing these missions like a pro!
1. Get Into Character
Each mission starts with a unique persona, provided within the mission prompts. For example, you might be someone looking for a smartphone to switch from Android to Apple or needing a dishwasher replacement as soon as possible. Stick to your persona – this helps make the conversation feel natural and builds trust with the associate. Answer questions truthfully and confidently to keep the flow of the interaction.
Pro Tip: Before stepping into the store, read through your persona carefully to ensure you’re familiar with your backstory and what you’re looking for.
2. Initiate a Natural Conversation
Approach an associate politely and explain your “situation.” For instance, if your mission involves shopping for a dishwasher, mention that yours recently broke and you’re seeking a quick replacement. This casual, genuine approach allows the associate to engage with you comfortably. If the mission is about buying a smartphone, let them know you’re considering switching brands and are open to suggestions.
Key Point: Keep it conversational. Remember, you’re not just gathering data; you’re aiming to have an authentic conversation where the associate feels comfortable sharing their opinions.
3. Follow the Mission Script (But Stay Flexible!)
Each mission will provide you with specific questions to cover. Common prompts might include:
- “What top brand do you recommend?”
- “Why do you prefer this brand over others?”
- “Can you tell me about any promotions or deals?”
Pay close attention to these prompts and ask them naturally within the flow of conversation.
Pro Tip: Listen actively! Associates often provide extra insights beyond what you ask, which could be useful for your responses. Taking mental notes or jotting them down subtly after your interaction can help you recall details later.
4. Observe and Document Key Details
Throughout the mission, capture the essence of your conversation. For example:
- Note the specific models they recommend and any reasons behind their choices, like “This dishwasher has great energy efficiency” or “This phone has the best camera for photos.”
- Pay attention to any promotions or bundles the associate mentions and whether they seem well-informed about these offers.
Some missions may require you to take photos of the recommended product displays or the general section of the store. Make sure to take clear, unobstructed photos as instructed to meet mission requirements.
5. Ask for Their Honest Opinion
Many missions ask for the associate’s personal recommendation or opinions on different brands. Associates are often happy to share honest feedback about products they know well. Be sure to ask open-ended questions, like:
- “What do you think makes this brand stand out?”
- “How does this model compare to others in the same price range?”
Their responses can reveal important insights into product positioning and customer sentiment, so listen carefully and ask follow-up questions if necessary.
6. Complete Your Mission Discreetly
Remember, you’re undercover. Avoid filling out the mission details in front of the associate. Instead, find a discreet spot in the store afterward or fill out your responses once you leave. This ensures you blend in as a regular customer and keeps the mission’s integrity intact.
Pro Tip: After your conversation, take a few moments to jot down key points while they’re still fresh in your mind.
7. Rate the Associate’s Knowledge and Helpfulness
Part of these missions may involve rating the associate’s product knowledge or how comfortable they seemed discussing the product. Be honest in your assessment. For example, if they gave clear, detailed explanations, note that as part of their “knowledge level.” If they seemed unsure, rate accordingly but keep it fair and unbiased.
8. Wrap Up Professionally
At the end of your conversation, thank the associate for their time and let them know you’ll think over their recommendations. This polite exit wraps up your interaction smoothly and leaves a positive impression.
Key Takeaways:
- Know Your Persona: Understand your mission’s backstory and play it naturally.
- Engage Authentically: Approach associates politely and follow the mission script in a conversational way.
- Listen Carefully: Associates might share insights that go beyond your prompts.
- Document Discreetly: Capture photos and fill out mission details after your interaction.
- Rate Honestly: Assess the associate’s knowledge fairly based on the interaction.
By following these steps, you’ll complete each Associate Advocacy mission effectively and help brands gain genuine insights from in-store interactions. Happy shopping, Bees!