Mobee Secret Shopper Insights: May 2021

Do you remember our Shop ‘Til You Drop Mission? It’s been running for a few months, and in May we received 2,966 validated responses from Bees! We wanted to share the data so that you could see the results of your hard work. Let’s get into it!

Which Stores Were Included?

This Mission was completed across many different retail channels.

This is what the pins look like visualized on a map.

The first set of results came from your dollar stores, which includes Dollar General, Dollar Tree, and Family Dollar. Then you had your drug stores, such as CVS, Family Dollar, Rite Aid, and Walgreens.

Grocery stores included Food 4 Less, Fred Meyer, Fry’s Food Stores, Jewel Osco, Kroger, Publix, Stop & Shop, Vons Food Market, and Whole Foods.

For home improvement, we had our leaders, Lowe’s and Home Depot. And finally, for mass retailers we had your favorites, Walmart and Target, battling it out.

Were You Greeted When You Entered the Store?

We kicked things off by asking you if you were greeted when entered. Of the approved responses, 35 percent said yes, while 65 percent said no. Last month was close to that as well, with 34 percent saying yes and 66 percent saying no.

Mass retailers won the greeting game again, with 47 percent of you saying that you were greeted when entered. This was led by Best Buy, Target, and then Walmart. Drug stores came in second place with 37 percent, tied with last month’s results. CVS led the way with 39 percent, followed up by Rite Aid and Walgreens.

Grocery stores came in third place, with 29 percent saying that you were greeted when you entered. The top spot was a tie between Stop & Shop and Publix with 60 percent. After that was Fry’s Food Stores and Whole Foods. Then came the home improvement channel with 28 percent of you all being greeted. Home Depot beat out Lowes’s 30 percent to 23 percent.

Last but certainly not least was the dollar channel with 27 percent being greeted. Dollar General led the way with 39 percent, followed by Family Dollar and Dollar Tree.

How Organized and Clean Were the Stores?

We then asked you to tell us how organized the stores were. 90 percent of you found the stores to be organized. Eight percent of you found it to be neither organized nor disorganized.

Organization is crucial, but so is section cleanliness. When we asked you about cleanliness, 87 percent found the stores to be clean. Eight percent said the stores were neither clean nor dirty.

Cleanliness and organization are important things for companies to get right to get the sale, and they did a good job of ensuring that experience.

Would Store Associates Offer You Assistance While Shopping?

Even if you weren’t greeted at the door, there is still a chance that an associate would come up to you and help while you were shopping.

16 percent of you were helped across all the stores, which was the same amount as last month. Home improvement once again led the way in May with 36 percent of you saying you were offered some sort of help. Mass retailers followed with 22 percent, then drug and grocery.

The lowest rate was from the dollar channel once again. They only helped 4 percent of the time.

Photos Of Your Favorite Displays

We then asked you what some of your favorite brand displays were. You answered Fitbit, Samsung, LG, Apple, Garmin, Finest Nutrition, and Nature Made. Here are a few of those top displays, along with some others.

Checkout Experience Photos

Next on the list were pictures of the checkout. We know this area is hard for taking pics, but this is an important location for the brands and retailers that we work with. Many of them make their money with impulse purchases at the checkout.

Here are a few notable self-checkout photos across the country.

The Checkout Experience: Question and Answers

Overall, 16 percent of you made a purchase when you completed this Mission.

Furthermore, 34 percent said that the associate asked if you found everything you were looking for, down 3 percent from last month. Then, 17 percent said that the associate asked if you were part of their rewards program, down 1 percent from last month.

Eight percent of you said an associate asked if you wanted to join their rewards program, up 2 percent from last month. And 6 percent said that an associate informed you of a current promotion, up 2 percent from last month.

These stores did an excellent job of creating an experience worth returning to, as 90 percent said your checkout experience was excellent or good and 70 percent said you are very likely or likely to shop at this store again.

Thank you all for your hard work with this Mission! You grabbed a ton of insights that will help brands and retailers see what’s happening inside stores.