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A Picture is Worth 1000 Words…

As the old saying goes… a picture’s worth 1000 words. Here at Mobee, a picture might be worth more than that. We recently posted a blog about how to take the best pictures for your Missions then we thought, why not just show you. Below you’ll find comparison photos to give you a better idea of what we’re looking for. If there are more types of images you’d like more information on that you don’t see here, comment them down below.

Photos are crucial to Mission success. We want to give you the tools you need to get your Missions approved. Let’s take a look at the good, the bad, and the ugly…

Wide Angle Photos:

First, we’ll take a look at wide angle photos. We regularly ask for “wide angle” photos and knowing what these pictures should look like will give you an advantage while using Mobee. Below is an example of what your wide angle images should look like.

Now that you know what we’re looking for we’d also like to give you a bad example. If we ask for a wide angle photo and see something like the following image the Mission will be refused. Check it out:

Remember the second photo listed is a BAD example of a wide angle image. We do not want to see images like this because it is not a wide angle and does not showcase enough of the shelf, store, aisle, etc…

Picture of Outfacing Displays

Something we see a lot is confusion around outfacing display pictures. The picture that we’re looking for should look like the following:

Please keep in mind, “outfacing” displays can be for different brands, may look different than the image above, and more, but the picture you take should look similar to the above photo. An example of a picture that we DO NOT want to see can be seen below.

Looking at this image, it is not an outfacing display. It could be in an aisle or checkout aisle, but it is not the display that we are looking for. Be careful to ensure you’re photographing the correct display. For this particular image type, if the display isn’t facing outward and is not in the correct area it will likely be refused.

In-aisle Pictures

If we ask you for an in-aisle photo, it should look like this:

If we ask for a picture of an entire in-aisle section it should look like this. Similar to a wide-angle photo, you’ll want to capture as much as you can of the aisle. For this type of photo, we DO NOT want to see this type of image:

Why is this image incorrect? Well, it’s not taken of or in an aisle and doesn’t show us the information we need. If we ask for an in-aisle photo it’s imperative that the photo is taken in an aisle and shows us as much of the aisle as possible.

Pictures of an Outpost Side Cap

If we ask you for a picture of an outpost side cap, we’re typically looking for an image that looks like this.

For this image we want to see an endcap that is facing sideways or towards an aisle. As I mentioned before, a picture is worth 1000 words, so to get a better idea check out the above image. Below is another image of what we DO NOT want to see. Pictures like this will likely be refused because they are not outpost side caps.

This image is not located at the end of an aisle and while it may have some of the listed products, it will not be accepted because it is not the display we were looking for.

Closing Thoughts

Pictures are truly the most important part of your Missions. Making sure you’re finding the correct displays, correct products, and taking the best photos you can take will help you get more Missions approved. The data you send in has an important impact which is why it is imperative to send in the best photos.

Sometimes, the displays we ask for are not found in the store. If you’re unable to find the display, taking a photo of the area where the display should be is always the best option. If there is a photo type you’d like more information on that wasn’t shown above, let us know! We’d be happy to bring you a part two to this blog.


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Bobby the Bee

Bobby the Bee is our honey-loving mascot. He currently holds a degree in making Missions, and making honey from Mobee University.